Creative Economy, Payment System Promotion and the Brothers Grimm.

Developed by a high-tech intellectual activity-based company, the VEPAY payment system is part of creative economy.

Creative economy is driven by a creative approach based on project thinking, imagination (development of future models) and a focus on applying creative solutions in real life.

Its key idea in this context is acknowledging creativity, knowledge and accessibility of information as powerful drivers of economic growth fostering development. One idea may set a new direction for development of a business and ensure its skyrocketing growth.

The new economy brings together the culture, society, technologies and economy at both the macro and micro levels.

The most creative part of the fintech business is marketing. This is why we have invited Tatiana Malinina, VEPAY’s Marketing Director, to discuss development of creativity.

The first thing we talked about was the International Museum Day celebrated on May 18. Tatiana turned out to be a big lover of history. For example, she is fascinated by German castles, which are often open to visitors and serve as museums, for their appearance untouched by time and their spirit of the old days. They offer an opportunity to connect with the history of the Middle Ages and the Renaissance.

Tatiana believes that the key to maintaining and developing creative potential is to allow your brain to reboot and escape from daily routine from time to time. History is cyclical. Knowledge of these cycles allows you to avoid tunnel thinking and broaden your mind. Also, according to a study by the British Art Fund, visits to museums are one of the most effective ways to relieve stress and anxiety.

A museum is a small universe where you can trace the development of a culture, nation, economy, or technical progress. As ancient Greek said, it is a ‘Shrine to the Muses’ storing artefacts of material and spiritual culture, priceless collections of paintings, sculptures, coins and – which is especially interesting – books.

Tatiana Malinina’s favourite museum is the Brothers Grimm House in Steinau an der Strasse, Hesse, Germany.

The House of the Brothers Grimm

Tatiana loves Brothers Grimm’s literary style and the fact that their fairy tales are good both for children and adults. Brothers Grimm’s books are a real conduit of ancient German myths and legends to the modern world. When you read such fairy tales, you start talking to your inner child responsible for imagination, ideas and creativity.

‘Awakening your inner child is one of the ways to develop your empathy and understand your interlocutor or client. It helps improve your skills required to forecast market trends and consumer behaviour, and develop marketing intuition and, of course, creativity’, Tatiana says smiling.

Creativity is the foundation of creative economy. Promotion of a payment system requires creativity in thinking, planning and action. This way you can accept any market challenges and achieve your goals. And to stay creative, you should fuel yourself with new impressions, knowledge and visits to cultural centres and museums.

‘The best benefit we derive from history is the enthusiasm it excites.’
Johann Goethe