Sweat Business: Development and Trends

The food market is changing rapidly as never before. According to Shopolog, confectionery accounts for 20 percent of this market. Russians love sweats, and the huge selection of foods and tastes – from baked milk to exotic papaya – makes the temptation even stronger. Market experts estimate the Russian confectionery market to grow 2.1 percent in 2020. Confectionery exports exceeded imports in Russia at the start of the year. However, Russia still lags behind developed countries by chocolate consumption. This is why sweets companies have many growth opportunities today.

Confectionery market trends

 Healthy diet.
 More and more customers carefully read food labels and prefer natural ingredients and flavours.
 Less sugar.
 Customers want to enjoy sweets without feeling remorse.
 New tastes.
 Customers expect new products to be launched at least once in three to six months. Such sweats as lemon cheesecake, brownie, tiramisu and toffee are in demand.
 Asian mix.
 Flavours of mango, passion fruit, lychee and quinoa have already gained popularity.
 Retro taste trend.
 Tastes of condensed milk and cream that take us back to childhood do not go out of fashion and attract new loyal customers from various generations.
 Superheros and gamification.
 Cakes with riddles, superheros and popular TV characters enjoy strong demand.


Trend of the year
The most noticeable trends of this year are online payment and fast delivery. The situation is that only confectionery shops are growing, as their processes of order processing and interaction with a delivery service are smooth and efficient.

To increase conversion, every step of the purchase should taste good. From yummy food photos and mouth-watering descriptions to a branded payment widget,
which should also be easily integrated into a website and should not redirect users to a special payment page.


 Yet another ‘must have’ is acceptance of various payment methods, including cards, mobile payment, Apple Pay, Google Pay, Samsung Pay, QR codes and even credit solutions.



In view of the product’s nature (cakes must be delivered fresh and in time), the order processing speed comes to the forefront. Prerequisites for this are instantaneous payment acceptance and transaction notifications to messengers. This will allow the shop to get to the magic of creating a confectionery masterpiece right after the customer submits an order, which will provide more time for delivery.

Icing on the cake
We prepared this article to celebrate the Confectioner’s Day. We understand that the current situation requires rapid transition to the online channel and implementation of effective financial solutions. This is why instead of congratulations we would like to offer confectionery market players special terms and take up all the issues related to the integration of our payment system into your website.

Just call +7 499 954 8495 or write to info@vepay.online, and our customer care and technical services will do the rest.

Cheers!
VEPAY team