Payment methods for online stores

10.07.2020 Payment methods for online stores

A wide product range, affordable prices and user-friendly interface do not guarantee successful sales if an online store does not provide sufficient payment options. Some customers prefer to pay by card, others would rather pay via a mobile terminal or by cash to a delivery man or to a clerk at a pick-up point, and still others favour payments from their mobile accounts or by link, and so on. And even if a customer does decide to buy something but cannot find their favourite payment method on your website, then they are likely to continue looking for what they need on a competitor’s site.

VEPAY offers a complete range of 15 payment methods with convenient implementation.

If your customer is used to paying by bank card, he or she can pay via a payment widget integrated into your website as a modal window without the need to switch to another site. All major payment systems that issue cards used in Russia – VISA, MasterCard, and MIR – are also integrated into our platform with automatic identification of the issuing bank and the payment system. The recurring payment tool enables your customers to link their cards to your website and then pay for goods and services without the need to re-enter card details. With our PCI DSS data security standards in place, you and your customers do not have to worry about any personal data breaches. A bill can be printed out, stored in the device or sent to an email address or a phone number. Payments via e-wallets such as Yandex.Money, QIWI and WebMoney are implemented the same way.

Payments through mobile payment services do not require a PIN and direct contact with the terminal, and, unlike many competitors, VEPAY has integrated not only Apple Pay and Google Pay, but also Samsung Pay, which is rapidly increasing its market share and has enhanced technological capabilities compared to the former two.

The pay-by-link option allows you to easily set up a send-out of unique payment links from your customers’ Personal Accounts by email, SMS or messengers with online notifications of receipt and payment. Your customers also have a possibility to pay for goods from their mobile accounts. To do that, they just need to enter their phone number and accept the payment.

For those who fancy the most advanced solutions we offer a QR code option. By reading the QR code with the smartphone, the customer instantly gets all necessary data for payment or money transfer.

And finally, if a customer wants to pay by instalments, the AutoPay tool (also known as the recurring payment tool) will allow them to link their card to your website for regular automatic charging. The payer won’t ever need to re-enter their card details or spend any time at all on tracking or anything else.

The modern world requires modern solutions, and only those companies that meet as many e-commerce needs of their customers as possible with hi-tech solutions can reckon on winning against the fierce market competition.
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